A landing page is a page concentrating on basic details about your advertising. You use landing pages for PPC ads, social media advertising, email marketing and more. If you can use pages from your web as landing pages, with personalized landing pages you can produce better results. The landing pages […]
Guide to Digital Marketing
Ways to Collect and Analyze Your Digital Marketing Data
If you’re running a business, you know that data is essential to your success. But what happens when you don’t have any data? Or when the data you do have is scattered and incomplete? To make informed decisions, you need to collect and analyze your digital marketing data. Thankfully, there […]
Tips for Digital Marketing Success for Multi-Location Businesses
Digital marketing can be a vast and complex topic, but it becomes even more complicated when you’re a business with multiple locations. You have to consider the different needs of each location and how best to target your customers. Multi-location businesses face unique challenges in marketing their products or services. […]
Web Accessibility Guide for Marketers: How to Make Your Website More Inclusive
A website is often the first impression a business makes to the world in our digital age. Therefore, a website that is accessible to people with disabilities is not only legally required but also good for business. This guide provides an overview of web accessibility and tips on making your […]
Tips and Strategies to Boost Customer Retention on Your Website
If you’re like most business owners, you’re always looking for ways to boost customer retention and encourage more loyalty from your customers. Here are some tips and strategies to help you do just that on your website. Implementing even a few of these ideas can make a big difference in […]