A website is often the first impression a business makes to the world in our digital age. Therefore, a website that is accessible to people with disabilities is not only legally required but also good for business. This guide provides an overview of web accessibility and tips on making your website more inclusive for everyone.
Accessibility & digital marketing: your guide to inclusive marketing
As a marketer, you want to ensure that your website is accessible to everyone who visits it. This guide will teach you the basics of web accessibility and make your site more inclusive for all visitors. With easy steps you can take, you’ll be able to make your site more user-friendly for everyone. Accessibility is important for businesses and consumers – so read on to learn more!
Web accessibility is the practice of making websites usable by people of all abilities. This includes ensuring that people with disabilities can access all website content, including images, videos, and text.
There are many ways to make a website more accessible, and marketers need to understand these techniques to create an inclusive web experience for all users.
In this guide, we’ll cover the basics of web accessibility and provide tips on how you can make your marketing materials more accessible.
- The first step in creating an accessible website is understanding the different disabilities that can impact web use. Some common disabilities include blindness or low vision, hearing loss, mobility issues, and cognitive disabilities.
- Each of these disabilities can present unique challenges when accessing the web, so it’s important to design your website with all users in mind.
- Some common accessibility features include alt text for images, captions and transcripts for videos, easy navigation, labeling, and clear contrast between text and background colors.
- In addition to implementing accessible design features, you can also use assistive technologies to help people with disabilities access your website. Assistive technologies include screen readers, who read aloud a website’s content, and magnifiers, which enlarge text or images on the screen.
Why web accessibility is crucial for digital marketers
Web accessibility is the practice of making websites and web content accessible to people with disabilities. This includes ensuring that all website features and functionality are available to everyone, including those who are blind or have low vision, deaf or hard of hearing, or who experience cognitive disabilities.
Digital marketers need to be aware of web accessibility best practices because not only is it the right thing to do, but it’s also good for business. Accessible websites are easier for everyone to use, getting more traffic and higher engagement rates. In addition, ad spending on inaccessible websites may be ineligible for government reimbursement under Section 50eight of the Americans with Disabilities Act (ADA).