If you run an eCommerce store, it’s important to ensure that your customer data is properly integrated. This will allow you to target your customers with relevant ads and offers and provide them with a better overall shopping experience. Customer data integration best practices Collecting customer data is important for […]
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The Step-by-Step Guide to a Website Content Audit
As a business owner, you know that keeping your website content fresh and relevant is important. But how do you know if you’re doing it right? A website content audit can help. In this step-by-step guide, we’ll walk you through the process of conducting a content audit for your website. […]
Web Accessibility Guide for Marketers: How to Make Your Website More Inclusive
A website is often the first impression a business makes to the world in our digital age. Therefore, a website that is accessible to people with disabilities is not only legally required but also good for business. This guide provides an overview of web accessibility and tips on making your […]
What Are Core Brand Values and Why Do They Matter?
A company’s core brand values define it as a business and set it apart from its competitors. While many businesses may share common goals, such as offering quality products or services, each company has its own unique culture, mission, and values which guide its operations and provide the foundation for […]
Tips and Strategies to Boost Customer Retention on Your Website
If you’re like most business owners, you’re always looking for ways to boost customer retention and encourage more loyalty from your customers. Here are some tips and strategies to help you do just that on your website. Implementing even a few of these ideas can make a big difference in […]